We+Jupiter Supper Club
A brand system, a website and a steady stream of assets for a high-end supper club in Austin.
The situation
Jupiter Supper Club is a high-end members' club on Congress Avenue in downtown Austin: a plant-forward restaurant, cocktail bars and a live-music lounge inside a historic building.
A venue like that sells an experience before anyone walks in. Every touchpoint, from the website to a cocktail menu to an Instagram post, had to feel as considered as the room itself.
Luxury, written down
We built Jupiter's brand guidelines so the look could hold up across a growing list of spaces, events and channels: logo use, color, typography, art direction and tone.
The guidelines became the reference for everyone producing content for the club, in-house or outside.
A full night out, designed end to end
We redesigned the website to feel like an invitation, with reservations, spaces and events front and center.
Then came the day-to-day work that keeps a venue full: menus for each space, social media posts, and assets for every event on the calendar.
Brand guidelines
Logo, color, type and art direction in one reference.
Website redesign
A site that sells the experience and books the table.
Menu design
Menus for the restaurant, the bars and the lounge.
Social media
Posts that keep the feed on-brand, week after week.
Event assets
Posters and promos for live music and special nights.
The result
Jupiter now has one visual language across its website, menus, social feed and events, so the brand feels as premium online as it does on Congress Avenue.
With the guidelines in place, new menus, events and campaigns go out faster and stay consistent.