We+Farmapiel
Brand systems and full Amazon storefronts for more than 15 pharmaceutical product lines.
The situation
Farmapiel is a large Mexican pharmaceutical company. When we joined the team, they were managing more than 15 product lines.
None of those lines had a brand beyond its packaging or label. That made selling online hard, because every product needs a consistent look across listings, stores and ads.
A base brand for every product line
For each line, we built a base set of brand guidelines. Sometimes that meant reworking the logo. It always meant choosing a matching typeface and a set of colors that work together while keeping the brand's personality.
Keeping the systems lean was the point: enough structure to stay consistent across more than 15 brands, without slowing the team down.
Product lines given a brand system
Amazon assets per line: images, A+, brand store, brand story
From guidelines to a full Amazon presence
With the foundations in place, we built complete Amazon listings for every line: product images, A+ content, brand stores and brand story.
Alongside Amazon, we designed social media campaigns and posts on the same systems, so each brand looked like itself everywhere.
Rework or refine
Logos cleaned up where the label version didn't hold up.
Matching typefaces
Fonts chosen to fit each brand's personality.
Palettes that work
Colors that hold together across listings and ads.
Full listings
Images, A+, brand store and brand story.
Campaigns
Posts and campaigns built on the same system.
The result
Farmapiel's product lines went from packaging-only to recognizable brands with a consistent presence on Amazon and social media.
The base guidelines made every new asset faster to produce, and gave the team a shared standard across more than 15 brands.