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We+ScoutLogic

Lead magnets and client guides, then a new brand rolled out across 30+ internal documents.

HR tech
Lead magnets
Rebrand rollout
2024 – 2026
Hero · 1600×900 · Ebook and guide spread on the new brand
Client
ScoutLogic Background Screening
Industry
Background screening · HR tech
What we did
Lead magnets, client guides, process documents, rebrand rollout
Scale
30+ documents rebuilt
Timeline
2024 – 2026
Engagement
Ongoing, embedded in their team

The situation

ScoutLogic runs background checks for recruiters and staffing firms, built around speed and FCRA compliance.

Their team relies on documents to sell and to support: lead magnets, guides that explain the screening process, and materials that help clients understand what they're buying. They needed a design partner who could produce them quickly and well.

Phase one · Lead magnets and guides

Documents that do the selling

We joined the team and designed a steady flow of PDFs: lead magnets to capture interest, guides to inform clients, and process documents that make a complex, regulated service easy to follow.

Each one had to be clear enough for a busy recruiter to skim, and credible enough for a compliance team to trust.

Phase two · Rebrand rollout

Taking a new brand from guidelines to every document

When ScoutLogic went through a major rebrand with another agency, we took the new guidelines and put them to work.

We rebuilt more than 30 internal documents and the company's visual assets on the new brand, so the rebrand showed up everywhere, not just on the website.

The result

ScoutLogic's documents now match its new brand, from the first lead magnet a prospect downloads to the internal templates the team uses every day.

Across both phases, we became the team they call when something needs to go out designed and on-brand.

30+

Internal documents rebuilt on the new brand

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We+USC EXL LAB
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